While Sony hasn't moved its APS-C 4K video tech along much in recent years, the ZV-E10 is the manufacturer's first APS-C body to feature an articulating touchscreen (which is vital for vlogging). ![]() The Sony ZV-E10 is not going to win any awards on the photography front, where its specs are good but completely mainstream – but it is a great option for content creators cutting their teeth in vlogging and videography. Read our full Sony ZV-1 II review for more details The best Sony APS-C vlogging camera Sony seems to be banking on the compactness and simplicity of this camera convincing people to spend, however, there are similar spec’d cameras out there for less money that offer more room to grow your creativity, if you are willing to compromise on size. Sony has also decided to up the price by around $150 from the ZV-1 release, which puts it in the territory of also being just a little too expensive for what this camera is capable of. Some people will prefer the wider zoom, now starting at 18mm, while others will prefer the extra focal length of the 24-70mm zoom on the original, which also has a wider aperture throughout the range, and I think this is where the decision will be made. The ZV-1 II is more of an alternative model to the ZV-1 than an outright upgrade. The ZV-1 II is a bit of a strange release for Sony, it doesn’t do nearly enough to separate itself from the model that came before, although Apple somehow gets away with the same thing every year, so maybe I should cut them a break. More versatile cameras available at this price The best Sony APS-C camera for price and features Read our full Sony a6700 review for more details. Overall, the a6700 is one of the best options for hybrid travel photographers or content creators who crave professional features in a small package. While the leaps forward in 4K video recording combined with the latest in AI autofocus from Sony’s ZV and FX lineup making its way into the a6700 make this a compelling alternative to Sony’s ZV lineup. However, the biggest selling points for buying the a6700 are for hybrid shooters who want a compact camera but still want a viewfinder, as the a6700 has become the new Sony APS-C camera to buy for the best stills experience. Although the starting price has increased since the previous generation, and marks this camera as precariously more expensive than some rivals. The Sony a6700 is a logical step forward from the a6600 that came before it, it doesn’t reinvent the wheel, still offering a compact rangefinder-style APS-C camera, but some design refinements and hops forward in technology make this a compelling upgrade. Read our full Sony A1 review for more details The best Sony camera for video More recently, the Sony A1's position has been eroded by the arrival of the Nikon Z9 and Canon EOS R5 C, both of which are cheaper. We couldn't have an article about the best Sony cameras without mentioning the A1, but would we recommend it as the best one to buy? Realistically, for 99 photographers out of a hundred, probably not. This, together with its vast price, prevents it from being further up our list. The price is and will remain, a significant obstacle, and its appeal is limited to photographers who need everything it does, not just one or two of those things. So is this the perfect camera? Not quite. Previously, cameras might offer speed, resolution, or video capability, but the A1 offers all three, and even beats dedicated sports and video cameras at their own game. It’s a technological triumph, a camera that really can do everything and one of the best cameras for professionals. The Sony A1 is everything that Sony says it is. Next, Sony's APS-C mirrorless cameras are a favorite of countless travelers, vloggers, and content creators. These are much smaller and cheaper alternatives to the full-frame Sony models, however, as Sony fans will know, that doesn't mean Sony doesn't pack some powerful features into these more compact forms, the current highlight is Sony's compact but powerful Sony A6600. Right at the top end, you've got the mighty but pricey Sony A1, the camera that does EVERYTHING, the sports-orientated Sony A9 Mark II, and the highly specialized (so not in this guide) Sony A7S III. This is where you'll find the most exciting cameras in Sony's lineup, often the first to receive the latest cutting-edge technology coming out of Sony R&D. These are the most traditionally styled cameras in Sony's range, with mirrorless bodies reminiscent of SLRs, and utilizing some of the best Sony lenses available. ![]() Sony's range revolves around its Alpha series of cameras, a series of full-frame mirrorless cameras loved by vloggers, enthusiasts, and professionals alike.
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